PromoCard's Service Sector Marketing Strategies Helping the Service Industry “Catch More Customers”
We have worked with several businesses that provide a wide range of services. We have discussed their ideas on marketing over the past few years. The question often is what is the right amount of marketing to do and to what extent?
That very depends on the service itself and its resources and ambitions. Here are some simple very cost effective strategies that we have helped implement in several outlets.
Most businesses agree that they are constantly in the fishing business, looking for new customers. They would also agree that the best hook for those new customers that are the existing happy client/customers that they already have. i.e. recommendations
What is often missed is that the amount of recommendation a business gets does not just depend on how good a or service they can provide it also depends – on how good and effective those happy clients are at recommending.
Several hundred businesses have found the PromoCards to be a very useful piece of bait that can go on the end of the hook.
Much business that provides a service hand out their carefully constructed PromoCard after providing a service – many actually incorporate it as their business card.
Being a credit card sized mini brochure it is easy for their clients to keep and will help repeat sales and new referrals – and generally helping to spread the word.
Another simple – very effective and inexpensive way to attract more customers that we suggest to our clients to do is to is to cross-promote as much as possible with other complimentary services that do not compete them and have the same customer base – often referred to as a strategic alliance.
For example;
In the building sector:
Town planner - Architect - Landscape Gardener - Air-Conditioning Company – Kitchen Designer – Bathrooms Designer etc.
In the financial sector:
Accountant - Mortgage broker – Bookkeeper – Wills & Estate Management- Private Health – IFA – Business Insurance etc
Internet and Marketing sector:
Graphic Designer - Web-Designer - SEO company – Digital or Internet Marketing Company – Printer –Photographer - Sign Maker etc
A simple way to do that is to agree to have each other’s marketing material to hand – even as part of your presentation. PromoCards can be a useful devise to use in these situations being a useful credit card sized mini- brochure, that can easily be kept and handed out. See examples
Obviously it depends on the circumstances of each situation what is appropriate and how far it this can be taken. However by offering a PromoCard can be very useful being a credit card size mini brochure is more likely to be kept and will act as a reference, reminder and a hook to a website. It is also an example of what you do which they can show to family and friends.
We at PromoCards have helped several hundred business with simple Marketing Strategies you are welcome to download them free of charge FYI.
7 Simple Marketing Strategies
